The ongoing shortage of chips is putting pressure on the new vehicle market. Dealers across the country are reporting limited supplies, and those lucky enough to take delivery of the new signage are asking for too many consumers wanting to get into their new vehicles.
We’ve reported a number of dealerships marking cars in high demand lately. The Ford Bronco and Mustang Mach-E usually see big price hikes when they hit showrooms, as do Mercedes-Benz EQS – and that’s just to name a few.
Now, as the Kia EV6 hits dealerships, this electric crossover is already seeing its own set of markups. One dealer in particular – McGrath Arlington Kia in Palatine, Illinois – has the new EV6 First Edition in its showroom for a final asking price of $78,875. That’s nearly $19,000 on top of the recommended MSRP for the First Edition model in question.
Automotive journalist Anthony Fongaro spotted this EV6 on the showroom floor, took a picture, and posted the picture to Facebook. In the photos, you can see a $12,000 dealer market adjustment – for the First Edition model – an obscure “interior protection pack” that costs $3,995, and a “pro plan” option that asks for an additional $2,495.
We contacted McGrath Arlington Kia and spoke to Sales Manager Chris Duplanchic who provided a more in-depth explanation of the markup:
“Due to limited supplies, these cars are somewhat irreplaceable… there is a premium on the vehicle, but when we premium the vehicle, in this case, we shop at other Kia stores and make sure that the premium is competitive. with other shops… and on top of that, this is a First Edition car, it is a limited production.”
This EV6 First Edition is one of the few we’ve found that hasn’t been sold yet via pre-order (unless the dealer orders this car directly). The First Edition models are limited to just 1,500 units for the 2022 model year, which is likely a big contributor to the markup, and unless you order before the end of June 2021, all of those cars quickly count.
A Kia spokesperson had this to say when contacted for comment: “Dealers are independent businesses, but we ask them to price them fairly and take customer satisfaction into account throughout the buying process.”