This may not be the fourth sequel Austin Powers fans have been waiting for, but General Motors is certainly embracing late 1990s nostalgia with its 2022 Super Bowl commercial. The Detroit brand hit the internet with a short teaser video that reveals Dr. Evil and his impressive gang of evil, and now we get a taste of how it all came together.
The latest teaser actually fools us a bit. It opens like an old Chevrolet real people advertisement, with the men standing around the Ultium chassis in the conference room. The question posed to the group was simple: how far can GM’s Ultium-powered EV charge? After a few realistic responses, who happened to speak up? You know who, and you know what he’s going to say. A meeeeelion mile? Hey, at least she’s not claiming to be Princess Canada this time.
Dr. Evil as he presses a button, opens the conference room walls to reveal his secret lair in Detroit. How do we know it’s in Detroit? Motor City fans will easily recognize the top of the Ally Detroit Center between Scott Evil and Frau Farbissina, clearly visible through the window. The signature skyscraper is in the downtown district not far from the Renaissance Center, which is, of course, GM’s world headquarters. Instead of threatening world leaders with lasers (sorry… “lasers”) on the moon, it seems Dr. Evil will achieve global dominance the old fashioned way: by running big corporations.
Obviously, Big Game’s advertising emphasis is on GM’s electric ambitions, which are almost as strong as Dr. Evil to rule the world. The GMC Hummer EV is already in production; The Chevrolet Silverado EV has been revealed, and all-electric versions of the Chevy Equinox and Blazer are on their way.
Will this ad reveal something else? More teasers are possible before Super Bowl LVI kicks off on February 13th, so stay tuned.