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2024 Cupra Terramar Officially Previewed As Next Generation Audi Q3 Sibling Model


2024 cupra terramar preview

Cupra is holding its Unstoppable Impulse event this week where it previews multiple models as it aims to reach annual sales of 500,000 vehicles. It’s a bold goal when you take into account the Spanish automaker has so far shipped a total of nearly 200,000 units since its founding in 2018. One of the new models coming from the SEAT sub-brand is the Terramar, named after the coastal city near Barcelona.

It will take the form of a compact crossover that is mechanically twin with the next-generation Audi Q3. Not only that, it will be built alongside the model that carries the Four Rings in Hungary at VW Group’s Györ plant. From the initial specs released so far, we know that the Cupra Terramar will be around 4.5 meters (177.1 inches) long. That seems appropriate as the next Q3 is expected to be slightly larger than today’s model, which measures 4.48 meters (176.6 inches).

As you can see from the attached photo below showing the charging port on the front fender, Cupra has plans to sell the Terramar with a plug-in hybrid powertrain. It will have an unspecified battery pack with enough juice for a pure electric range of up to 62 miles (100 kilometers). There will also be an ICE version of the compact crossover, possibly using the VW Group’s latest (and final) petrol engine development.

We know for sure the Terramar will be the Cupra’s last car to come with a combustion engine, meaning everything after that will have a purely electric setup. The C-segment crossover will use the latest configuration of the ubiquitous MQB platform. Set to arrive in 2024, the new model will be positioned above the Ateca and the company’s first standalone model, the Formentor.

At the same Unstoppable Impulse, Cupra showcased an updated version of last year’s UrbanRebel by reducing the original concept. It is now significantly closer to what we expect from the 2025 production model.


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