To celebrate Pride Month, Ford made a unique and colorful Bronco Wildtrak that debuted at the Memphis Pride Fest this weekend. The automaker plans to take the SUV to other events throughout the summer, including the Detroit Motor City Pride parade from June 11-12 and the Block Party at the Ann Arbor YMCA on June 25.
The custom Bronco has a rainbow print that follows the hood, sides and a bit of the back. The rest of the exterior has a speckled gold finish. This SUV uses six-spoke wheels with a chunky design and black color.
“The Bronco is brave, proud and tough, and made for everyone,” Bill Peters, Ford Pride chairman and Ford integration product leader, said in the automaker’s special SUV announcement. “With BlueOval City just an hour’s drive away, Memphis is the perfect place to debut this Bronco and show people in Tennessee that Ford is an inclusive company that strives to make sure everyone feels welcome.”
The Pride-themed Bronco has a similar design to last year’s rainbow colored Ford Ranger Raptor from the German auto division for Christopher Street Day celebrations in Cologne. The truck came in response to negative social media comments calling the Raptor Performance Blue “very gay.” Therefore, the Blue Oval named this custom truck the Very Gay Raptor Raptor.
In 1998, Ford Germany marked Christopher Street Day celebrations in Cologne by making a custom Ka pickup with a rainbow body wrap. Last year, the automaker showcased this small-sized truck and the matching Ranger Raptor.
The Bronco range has some major updates for the 2022 model year. The Bronco Raptor is the most notable addition. It packs an EcoBoost 3.0-liter twin-turbocharged V6 that makes 418 horsepower (311 kilowatts) and 440 pound-feet (596 Newton-meters) of torque. Output goes through a 10-speed automatic. The EPA estimates fuel economy to be 15 miles per gallon city, 17 mpg highway, and 15 mpg combined.
There is also an Everglades trim level that can wade through water up to 36.4 inches thanks to a snorkel. This car uses 17-inch alloy wheels with a Carbonized Gray coating and 35-inch Goodyear tires. A winch is attached to the front bumper. Power comes from a 2.3-liter EcoBoost engine with 300 hp (223 kW) and 325 lb-ft (440 Nm).
The 2022 Bronco Wildtrak gets an optional HOSS 3.0 suspension package with 2.5-inch Fox internal bypass dampers, revised spring levels, heavy-duty steering rack tie rod ends from Ford Performance, front skid plates and powder-coated steel bumper with integrated fog lamps.