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Lancia Announces 10-Year Plan, Three New Models; Going EV-Only In 2028


Under the ownership of Stellantis, Lancia hopes for a brighter future with more models and an international presence. The Italian manufacturer made the first big step with the official announcement of a new 10-year strategic plan, which will start in 2024 with the launch of the next generation Ypsilon. The culmination of this new business plan is in 2028 when Lancia will sell only pure electric vehicles.

The new Ypsilon will be the brand’s first new generation model, launching in 2024 with a lineup of fully electrified engines. The smallest Lancia vehicle in the lineup will be around 4.0 meters long and will continue to be positioned in Europe’s B-segment. A fully electric variant is also available.

Two years later, the brand will reveal its new flagship product, a 4.6 meter long crossover believed to be named the Aurelia. The company says it will enter the largest segment in Europe, which leads us to believe it will be similar to the new Citroen C5 X and the upcoming Opel Insignia, which will turn into a large SUV (by European standards).

Then, in 2028, the Delta will finally be updated as a “sculpted and muscular car with geometric lines,” which probably means it will retain the hatchback shape of the original car. The new vehicle will be 4.4 meters long and will be designed to “attract car enthusiasts across Europe.” The three new models will cover about 50 percent of the market in continental Europe, Lancia hopes.

The 10-year plan includes launching only pure electric vehicles from 2026, meaning the Aurelia and Delta will most likely be zero-emissions products. Starting in 2028, Lancia will start selling only 100 percent electric models, which suggests even electric combustion powertrains will be discontinued.

Responsible for this new strategy were five newly appointed top managers at the company with new brand managers for France, Germany, Spain, Belgium and Luxembourg, and the Netherlands. By the end of the decade, Lancia wants to have around 100 dealers in about 60 major cities across Europe.


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