The auto industry is slowly entering the metaverse in various ways. McLaren Automotive is the latest automaker to join the digital fray with the launch of MSO Lab.
MSO Lab is the first step in McLaren Automotive’s ambitious metaverse plan, which includes the new digital community of McLaren Special Operations (MSO), the company’s in-house customization program. And of course, membership in MSO Lab allows access to Non-Fungible Tokens (NFT) and the opportunity to unlock members’ unique experiences, opportunities and utilities.
Membership in MSO Labs unlocks access to members-only channels, along with interactions with the McLaren Automotive and MSO teams, early intel, and guaranteed access to subsequent downgrades. There are also exclusive rewards for early MSO Lab members, which include an invisible digital sketch of the McLaren design team, a virtual behind-the-scenes tour of the McLaren Technology Center, and the opportunity to attend a McLaren Automotive event.
“I’m excited to finally be able to unveil the MSO LAB digital community we’ve created as a new way to interact with customers and fans in the Web3 world,” said Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive.
The first MSO Lab drop is called the Genesis Collection, featuring the McLaren P1. A limited and invite-only random NFT Mint will launch on May 11, 2022. A series of 2012 NFTs generatively generated from the McLaren P1 and P1 GTR supercars will be available on the Ethereum blockchain. Each McLaren NFT will be priced at 0.5ETH.
The new MSO Lab and Genesis Collection communities are powered by the new McLaren marketplace through the company’s partnership with InfiniteWorld, the leading metaverse infrastructure platform.