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Less than 10 years after Datsun was resurrected as an affordable brand for emerging markets, Nissan is shutting down operations and closing the last factory that assembles its cars. Back in 2013, Datsun relaunched in markets like Russia, Indonesia, India, South Africa, Nepal and others but no longer builds cars for those countries. Turns out this doesn’t mean the Datsun is dead, as the new report sheds more light on what the future might hold for the budget brand.
Automotive News citing an unnamed source close to Nissan as saying that the Datsun is dead in all but its name but the company is currently debating what to do with the famous name. Nothing can be confirmed at this point – Nissan may still be in the early stages of discussions – but one option appears to be keeping Datsun for use as a budget electric brand in the near future.
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“For thousands of owners worldwide, Datsun continues to provide exciting driving experiences, peace of mind ownership at the right price, and great value,” a statement by Nissan reads, hinting there may be a future for Datsun. “As part of Nissan’s global transformation strategy, Nissan is focusing on the models and core segments that provide the most benefit to customers, dealer partners and businesses.”
It may be important to note that Datsun still sells cars in some areas but no longer manufactures cars. This means dealers will only have pre-assembled units to offer customers with sales likely to end soon. In a recent statement, Nissan promised to continue to provide maintenance, after-sales service, and warranty support through its network of dealers.
The Renault-Nissan-Mitsubishi alliance already has one of the world’s cheapest electric vehicles in its portfolio. The Dacia Spring was launched in France last year with prices starting at €16,990, or €12,403 with a local government environmental bonus. It makes sense for Nissan to launch a Datsun-branded version of this car when its successor hits the market. market in 2024.
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